BCG Growth-Share Matrix
Last Updated 02/2026
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What you'll learn
Help an organization analyze and make strategic decisions around its business units, product lines, or individual products.
Description
This is a 9-slide PowerPoint.
Created by Bruce Henderson of the Boston Consulting Group (BCG), the BCG Growth-Share Matrix business framework is used to help an organization analyze and make strategic decisions around its business units, product lines, or individual products.
This document explains the framework in detail. Topics include:
- quadrant definitions
- analysis steps/process
- examples
- template
- tips
System Requirements
High speed Internet and computer speakers.
Mobile Ready: Yes
Supported Browsers: Safari; Chrome; Microsoft Edge; Firefox; Microsoft Edge; Internet Explorer 11
BCG Growth-Share Matrix
BCG Growth-Share Matrix
This is a 9-slide PowerPoint.
Created by Bruce Henderson of the Boston Consulting Group (BCG), the BCG Growth-Share Matrix business framework is used to help an organization analyze and make strategic decisions around its business units, product lines, or individual products.
This document explains the framework in detail. Topics include:
- quadrant definitions
- analysis steps/process
- examples
- template
- tips
Attachments:
BCG Growth-Share Matrix
(560 KB)
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