BCG Growth-Share Matrix (Course)
Author: FlevyThis is a 9-slide PowerPoint.
Created by Bruce Henderson of the Boston Consulting Group (BCG), the BCG Growth-Share Matrix business framework is used to help an organization analyze and make strategic decisions around its business units, product lines, or individual products.
This document explains the framework in detail. Topics include:
- quadrant definitions
- analysis steps/process
- examples
- template
- tips
Keywords: BCG Growth-Share Matrix, BCG Matrix, Boston Matrix, Growth-Share Matrix, strategy, marketing, sales
Related Courses
BCG Growth-Share Matrix (Course)
This is a 9-slide PowerPoint.
Created by Bruce Henderson of the Boston Consulting Group (BCG), the BCG Growth-Share Matrix business framework is used to help an organization analyze and make strategic decisions around its business units, product lines, or individual products.
This document explains the framework in detail. Topics include:
- quadrant definitions
- analysis steps/process
- examples
- template
- tips
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