Digital Transformation Strategy
1h 36 min! Run Time
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Description
This is a 96-slide PowerPoint on how technology has shifted from business enabler to business driver.
What this course covers:
- Six technology trends: social, mobility, IoT, cybersecurity, big data and cloud
- Eight levers of digital transformation across growth and operations
- Customer Experience Matrix and the Customer Decision Journey
- The Digital Maturity Model and layers of successful execution
Includes templates and suits leaders planning a digital transformation program.
System Requirements
See System Requirements in the Coggno Knowledge Base
Digital Transformation Strategy
This is 96-slide PowerPoint.
Digital Transformation is being embraced by companies across most industries, as the role of technology shifts from being a business enabler to a business driver. Transformation is driven by 6 Technology Trends:
- Social Media
- Mobility
- Internet of Things
- Cybersecurity
- Big Data
- Cloud
These emerging technology trends allow us to leverage 8 levers to Digital Transformation:
GROWTH (Business Driver Levers)
1. Demand Generation
2. Reach & Selection
3. Customer Purchase Process
4. Customer Experience
OPERATIONAL IMPROVEMENT (Business Enabler Levers)
5. Process Efficiency
6. Asset Utilization
7. Agility
8. New Business & Service Models
Additional concepts covered include Customer Experience Matrix, McKinsey's Customer Decision Journey, Accenture's Nonstop Customer Experience Model, Digital Maturity Model, 6 Layers of Successful Execution, Service Delivery, Social Media Strategy, among others.
This document also includes a set of templates for you to use in your own business presentations.
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