Digital Transformation Strategy (Course)
Author: FlevyThis is 96-slide PowerPoint.
Digital Transformation is being embraced by companies across most industries, as the role of technology shifts from being a business enabler to a business driver. Transformation is driven by 6 Technology Trends:
- Social Media
- Mobility
- Internet of Things
- Cybersecurity
- Big Data
- Cloud
These emerging technology trends allow us to leverage 8 levers to Digital Transformation:
GROWTH (Business Driver Levers)
1. Demand Generation
2. Reach & Selection
3. Customer Purchase Process
4. Customer Experience
OPERATIONAL IMPROVEMENT (Business Enabler Levers)
5. Process Efficiency
6. Asset Utilization
7. Agility
8. New Business & Service Models
Additional concepts covered include Customer Experience Matrix, McKinsey's Customer Decision Journey, Accenture's Nonstop Customer Experience Model, Digital Maturity Model, 6 Layers of Successful Execution, Service Delivery, Social Media Strategy, among others.
This document also includes a set of templates for you to use in your own business presentations.
Keywords: Customer Experience, Customer Strategy, Digital Transformation, Digital Transformation Strategy, Information Technology, strategy, marketing, sales, Digital Transformation Strategy Course, Digital Transformation Strategy Training
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Digital Transformation Strategy (Course)
This is 96-slide PowerPoint.
Digital Transformation is being embraced by companies across most industries, as the role of technology shifts from being a business enabler to a business driver. Transformation is driven by 6 Technology Trends:
- Social Media
- Mobility
- Internet of Things
- Cybersecurity
- Big Data
- Cloud
These emerging technology trends allow us to leverage 8 levers to Digital Transformation:
GROWTH (Business Driver Levers)
1. Demand Generation
2. Reach & Selection
3. Customer Purchase Process
4. Customer Experience
OPERATIONAL IMPROVEMENT (Business Enabler Levers)
5. Process Efficiency
6. Asset Utilization
7. Agility
8. New Business & Service Models
Additional concepts covered include Customer Experience Matrix, McKinsey's Customer Decision Journey, Accenture's Nonstop Customer Experience Model, Digital Maturity Model, 6 Layers of Successful Execution, Service Delivery, Social Media Strategy, among others.
This document also includes a set of templates for you to use in your own business presentations.
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