Introduction to Market Analysis (Course)
Author: FlevyThis is a 36-slide PowerPoint.
This presentation introduces the strategic topic of Market Analysis. It describes a 4-phase framework to conventional market analysis, the same approach used by many global consulting firms:
1. Define the Market
2. Identify Size and Growth
3. Analyze Trends
4. Determine Attractiveness
This document also introduces to 2 commonly used market analysis frameworks and includes templates for each:
* Porter's Five Forces
* Porter's Value Chain Analysis.
Keywords: strategy, marketing, sales, market analysis, Value Chain
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Introduction to Market Analysis (Course)
This is a 36-slide PowerPoint.
This presentation introduces the strategic topic of Market Analysis. It describes a 4-phase framework to conventional market analysis, the same approach used by many global consulting firms:
1. Define the Market
2. Identify Size and Growth
3. Analyze Trends
4. Determine Attractiveness
This document also introduces to 2 commonly used market analysis frameworks and includes templates for each:
* Porter's Five Forces
* Porter's Value Chain Analysis.
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