Knowing Your Audience: Personality Style and Types

It's important to learn how to present your insights, findings, and recommendations to your audience. And, there is an art to this process.

A particular way of presenting information may be very effective to one person, but not a different person. Some people want to see all data, while others want just the highlights. Some people are quick to make decisions, while others take their time and want to make sure everyone is in agreement.

This document introduces a useful framework called the Personality Map to understanding your audience and adapting your presentation style to that audience. With this framework, you can identify what type of personality your audience is and thus structure both the slide content and your delivery style to accommodate that audience.

Keywords: Corporate Communications, presentations, presentation design, Presenting, speaking

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