This is a 26-slide PowerPoint.

A strategy is the integrated array of distinctive choices made by a company to develop and sustain a winning proposition in the market place (value, difference, position, effectiveness). This presentation proposes a practical definition of strategy development. It also identifies critical success factors and guiding principles for effective strategy development.

This deck shows how strategy development relies on a systematic logical flow (insights/options/response) that seeks answer 3 fundamental questions:
1. What are the opportunities offered by the market and how well positioned is the company to capture them?
2. What are the company's options to shape or adapt to the market conditions to its best advantage?
3. What select few priorities will the company need to focus on and how in order to win?

This deck also introduces the 4 key outcomes of strategy development:
* A robust and creative strategy that clearly identifies the select priorities to drive success.
* Organizational understanding, momentum, and enthusiasm.
* Strategic actions embedded in day-to-day business.
* Reinforced capability to adapt and evolve as market and industry develop.