Building an Enduring Corporate Vision

Created by: Flevy
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Last Updated 01/2017
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Amendment 42-24 Authorized for use 1 January 2025 / Mandatory 1 January 2026

Description

This is a 45-slide PowerPoint.

There are some companies with exceptionally durable visions that have been built to last. What distinguishes their visions from most others?

This document explains a framework around building an enduring company vision, developed by business professors James Collins and Jerry Porras. There are two key components to an enduring corporate vision:

*Core Ideology. The Core Ideology defines a company's timeless character--it is the glue that olds the organization together even when everything else is subject to chain. This core is comprised of Core Values and a Core Purpose.

*Envisioned Future. The Envisioned Future is comprised of Big, Hairy, Audacious Goals (BHAGs) and a Vivid Description of what it will be like to achieve those BHAGs.

A company's Core Ideology and Envisioned Future are two distinct concepts. A BHAG is a clearly articulated goal that takes 10 to 30 years to reach--whereas our Core Purpose can never be completed.

In this presentation, we break down the process of constructing a company?s vision in detail. PowerPoint templates are also included for you to use in your own analyses and presentations.

Building an Enduring Corporate Vision

Building an Enduring Corporate Vision
Building an Enduring Corporate Vision

This is a 45-slide PowerPoint.

There are some companies with exceptionally durable visions that have been built to last. What distinguishes their visions from most others?

This document explains a framework around building an enduring company vision, developed by business professors James Collins and Jerry Porras. There are two key components to an enduring corporate vision:

*Core Ideology. The Core Ideology defines a company's timeless character--it is the glue that olds the organization together even when everything else is subject to chain. This core is comprised of Core Values and a Core Purpose.

*Envisioned Future. The Envisioned Future is comprised of Big, Hairy, Audacious Goals (BHAGs) and a Vivid Description of what it will be like to achieve those BHAGs.

A company's Core Ideology and Envisioned Future are two distinct concepts. A BHAG is a clearly articulated goal that takes 10 to 30 years to reach--whereas our Core Purpose can never be completed.

In this presentation, we break down the process of constructing a company?s vision in detail. PowerPoint templates are also included for you to use in your own analyses and presentations.

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Building an Enduring Corporate Vision   (1.3 MB)
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Frequently Asked Questions

This course is designed for employees who need to complete Building an Enduring Corporate Vision training

Yes. This course is designed to meet applicable federal requirements and commonly mandated state standards. Always confirm specific state or industry requirements with your local regulations.

The course takes approximately 45 minutes to complete and can be paused and resumed at any time.

No. This course does not include a certificate of completion.

Yes. You can assign this course to individuals or groups using Coggno’s LMS, or purchase multiple seats for your team.

Yes. This course can be exported for delivery in most learning management systems (SCORM compatible).

Yes. The course is fully self-paced and available 24/7.

Yes. This course includes a knowledge check to reinforce learning and verify completion.

Learners have lifetime access from the date of purchase.

Yes. A preview is available so you can review the course format and content before purchasing.

Yes. Content is reviewed and updated as regulations and best practices change.

No. This course is not included with the Prime Subscription and must be purchased separately.

Yes. Refund requests can be submitted within 30 days of purchase.

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