General Marketing

    Strategic Principle Framework (Course)

    This is a 22-slide PowerPoint. Strategic principles allow organizations to make decentralized decisions while maintaining cohesive strategic action. This document explains the strategic principle... (Read more)

    Marketing Plan Development Framework (Course)

    This is a 63-slide PowerPoint. A marketing plan is a comprehensive blueprint, outlining an organization's overall marketing efforts. This document is a guide to developing a comprehensive marketi... (Read more)

    BCG Growth-Share Matrix (Course)

    This is a 9-slide PowerPoint. Created by Bruce Henderson of the Boston Consulting Group (BCG), the BCG Growth-Share Matrix business framework is used to help an organization analyze and make stra... (Read more)