Product Marketing

    Value-based Pricing Strategy (Course)

    This is a 47-slide PowerPoint. There are 3 common approaches to pricing: Cost-based Pricing, Competitive Pricing, and Value-based Pricing. This presentation discusses A.T. Kearney's approach to V... (Read more)

    $39.00
    Rogers' Five Factors (Course)

    This is a 29-slide PowerPoint. This document discusses Rogers' Five Factors, framework for analyzing and understanding the diffusion and adoption of product innovations.  Businesses are interest... (Read more)

    $39.00
    Psychology of Product Adoption (Course)

    This is a 46-slide PowerPoint. Some innovations are truly spectacular, but consumers are slow or just refuse to adopt. In fact, over 70% of all new products fail in the marketplace--and innovativ... (Read more)

    $39.00
    Product Lifecycle (Course)

    This is a 34-slide PowerPoint. Product Lifecycle Analysis is an invaluable tool for developing a robust product marketing strategy. Marketers and strategists can use this analysis to predict sale... (Read more)

    $39.00
    Pricing Strategy (Course)

    This is a 38-slide PowerPoint. This presentation provides an in-depth discussion on Pricing Strategy. Topics include: *Skimming vs. Penetration *Consumer Adoption Curve *Advantages and Disadvan... (Read more)

    $49.00